ART DIRECTION – BRANDING – CONTENT – WEBSITE
Lei Back
Say aloha to liquid oasis in a can
Lei Back is a tropical flavored, zero calorie CBD-infused sparkling water for the days you’re just looking for a moment. The name and branding are meant to take a person away from the hectic day-to-day, and put them in a calm and relaxing state of mind. The Lei Back branding and packaging were designed to have a vintage, low-key tropical vibe that’s easy going, playful, and fun. A refreshing sip of aloh-ahhh…
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CREDITS
Role – Art Direction, Lead Design, Website Design
Studio – Honey
Creative Direction – Ashley Rodseth
Illustrations – Jenn Meade
Photography – Ilona Panych
Strategy – Meghan Leno
Development – Josh Reeder-Esparza
MORE WORK
ALL WORKS BY LAUREN HIROSE-AFSHARI © 2023.
PLEASE DO NOT REPRODUCE WITHOUT THE EXPRESSED WRITTEN CONSENT OF LAUREN HIROSE-AFSHARI