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ART DIRECTION – BRANDING – CAMPAIGN

Housing is Key

All Californians deserve a place to call home

Housing is Key is a campaign spearheaded by the Business, Consumer Services, and Housing (BCSH) department aimed at providing resources to help Californians stay in their homes, or understand housing options during COVID-19 and beyond. Housing is Key was developed to be cohesive with related programs, Project Roomkey and Homekey, and support the overarching California For All campaign. Housing is Key was deployed as a bilingual campaign effort for both English and Spanish speaking audiences to have a further reach of communication throughout California.

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CREDITS

Role – Art Direction, Logo Identity, Branding
Studio – Honey
Creative Direction – Ashley Rodseth
Content Strategy – Meghan Phillips, Meghan Leno
Additonal Design – Kiana Kraft

MORE WORK
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Breaking the cycle of intergenerational trauma in Del Paso Heights

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 Rooted in authentic beauty and self-love

 ALL WORKS BY LAUREN HIROSE-AFSHARI © 2023.
PLEASE DO NOT REPRODUCE WITHOUT THE EXPRESSED WRITTEN CONSENT OF LAUREN HIROSE-AFSHARI